Web Principles 101

Web Design Principles

Web Design Professionals have a wide range of expertise, each component are engaged in a major decision – when its executed right. Below outlines 9 basic principles of good web design that are considered essential critical points to creating a website that brings in a high number of conversions.

    • Pick a Niche Market with Purpose
      Find a subject matter that you are passionate about with high amount of interest. Take the time to develop a purpose, perhaps aligned with a cause. Develop your process, map out a blue print of the mode of production.
    • Simplicity in Design with appealing aesthetics 
      Avoid overusing colors and movements that distracts from the main purpose. It’s a good idea to use images in your design. A visual communicates your ideas much faster than any text.The best images follow the rule of thirds: an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.
    • Communicate messaging to audience
      Be effective with your positioning. Communication is one of the foundational elements of a good website. It is essential for a positive user experience and for a successful website that truly benefits its owners. All types of websites are affected by the need for good communication in one way or another. Regardless of whether the website in question is an e-commerce website, a blog, a portfolio website, an information website for a service company, a government website or any other type of website, there is a significant need to communicate effectively with visitors
    • Style and Brand Guide
      The same brand colors are reflected across them. The language sounds familiar. It’s all very organized and, while not rigid, it’s cohesive. The purpose of the brand style guide, then, is to form and maintain all of those various elements that, when combined, spell out the entire brand as it’s recognized.
    • Usability & Functionality
      Web usability is an approach to make web sites easy to use for an end-user, without the requirement that any specialized training be undertaken. The user should be able to intuitively relate the actions she needs to perform on the web page with other interactions she sees similar contexts, e.g., press a button to perform some action. A website should be intuitive and easy to understand.
    • Trustworthiness and Authority
      Websites must establish trust and present themselves as credible to turn visitors into customers. The methods that people use to determine trustworthiness on the web have remained stable throughout the years, even with changing design trends.
    • Interactivity of Design Elements
      user-oriented field of study that focuses on meaningful communication of media through cyclical and collaborative processes between people and technology. Successful interactive designs have simple, clearly defined goals, a strong purpose and intuitive screen interface. Use visuals and media to draw attention to the focus or purpose of the website. Actions should be rewarding and have a fulfillment for the end-user. Adding interactivity and animations to a design doesn’t have to be complicated or make the website inaccessible when you use modern Web standards. Interactivity can be employed using CSS, HTML, SVG, the canvas element and JavaScript.
    • Research
      Study how competitors are conducting their businesses and web marketing in your selected market. Compare features, functionality, write down lists. Conducting research for your web project is really simple and it doesn’t have to take up much of your time. By planning and breaking down it into a few smaller steps you can save time and get the most out of it. It all comes down to getting the whole picture before you begin thinking about
    • Wireframe Layout
      (Grid style) – Wireframing is an important step in any screen design process. It primarily allows you to define the information hierarchy of your design, making it easier for you to plan the layout according to how you want your user to process the information. If you’ve yet to use wireframing, it’s time to get your feet wet.